With the right mailing list, you can capture and engage a target market with email blasts.
My thoughts on effective email campaigns are these: 1.) the message needs to be short and quick, 2.) the visual needs to be eye-catching, and 3.) the email should require readers to click and engage. The clicking allows for marketers to count the effectiveness of the campaign. Plus, never forget that you need to get the message to your intended target market.
Like social media, with a great marketing plan, a superb creative plan and a targeted email list – you can reach your target market with relatively very little money.
One more thought – emailing is also a great way to reach your employees. Make your internal emails fun and exciting. Creative emailing can be a great inexpensive internal public relations tool.