My writing also includes every ad at this website. I usually conceptualize after studying the target market, product or service, and the market and competition. For example, this ad campaign was targeted to greenhouse owners. This campaign had a family theme because greenhouses were often run by families. Whenever I am writing advertising copy, I'm always thinking about what will move the particular target market to notice the ad and act. I'm always thinking about market share and trying to move it with advertising. This ad campaign included six ads.